One of the questions I often hear about Sedo is how it is pronounced. I’ve always said See-Dough.

So when I was at the SedoPro conference in Key West earlier this month, I was delighted to hear Sedo CEO Tim Schumaker pronounce the company as see-dough as well. Case closed.

But then in a session the next day Sedo Chief Operating Officer & General Counsel Jeremiah Johnston kept referring to the company as “Say-Dough”.

Someone in the audience asked: which is it, see or say? Well, the folks at Sedo can’t decide.

Last week I caught up with Johnston and asked him what the story behind the pronunciation is. He said the origin of the say-dough pronunciation is that the ’s’ is pronounced more like a ‘z’ in Germany. So it was the company’s thinking that when Sedo opened up U.S. operations it would be called Say-Dough U.S. But then the company noticed people calling it see-dough in the states.

Of course, that makes it hard to understand why a German like Schumaker pronounces it see-dough. Johnston said that’s probably because he spent so much time in the U.S. with the company.

Bottom line: you can pronounce it either way. I’m sticking with see-dough.

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