Escrow.com completes $1 billion in transactions and will soon release a tool for brokers.

Escrow.com just hit a major milestone: $1 billion in completed transactions.

I reached out to Escrow.com president Brandon Abbey to understand the path the company took to reach this milestone and the makeup of its current business.

Abbey told me that Escrow.com started out with small transactions when it opened its doors in 1999. An actual example: 10 Garnet Ovals at $1.99 a piece. Escrow.com only pocketed $2.50 off that transaction.

Given that at least two Escrow.com employees must look at each transaction, that clearly wasn’t a scalable model. So when Abbey took over in 2004 he focused on upping the price tag on the typical transaction. In 2002 Escrow.com’s average transaction was $2,072; last year it was over $10,000.

Perhaps the biggest growth driver for the company has been domain names.

“We were able to secure the trust of many in the domain community and have provided a lot of focus on the industry ever since,” said Abbey.

Over 50% of the transactions completed at Escrow.com to date have been domain name deals. That percentage has been higher in the last few years.

Escrow.com is responding to market demand by adding services for more complex transactions. For example, it supports a lot of payment plan deals.

It’s also running a beta of a system that includes brokers in the process. For example, a broker may connect a domain buyer to a seller. The broker sets up the transaction at Escrow.com and indicates his commission. When the deal is finalized, Escrow.com sends the commission to the broker and the rest of the proceeds to the seller.

Andrew Rosener of Media Options has been testing the system. I emailed him yesterday to find out how the broker tool is working.

Over the last year or so I’ve been working with Escrow.com testing and refining their new Broker transaction product and it has become a critical element of my business ever since. Just in 2011 alone, we’ve completed 8 digits in transactions with Escrow.com using the broker product. By allowing me to set up transactions for third parties (buyer & seller) it makes my brokered transactions much smoother and allows me to use my time more efficiently. In the past I had to instruct either buyer or seller on how to setup the transaction and exactly how to set each of the terms; but now, I set up the transaction, both buyer and seller are notified to login & review, once they accept I can manage and drive the transaction from my own Escrow.com account instead of having to email my clients or an Escrow.com service rep to find out where the transaction stands. This process not only improves my work flow, but it also adds a layer of professionalism and trust when handling larger transactions. I was never comfortable before having to tell my clients to set up these transactions on their own and allowing them or forcing them to deal directly with the other party, oftentimes that is exactly why they hire a broker, because they don’t want to deal with the other party. Now I stay in between, manage the whole transaction from start to finish seamlessly & also am able to maintain total privacy for one or both clients when necessary. Today, I couldn’t imagine running Media Options without it.

© DomainNameWire.com 2011.

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IAC’s sponsored listing/traffic monetization unit sold.

IAC has sold its Sendori unit for a total consideration of $3 million, nearly three years after buying the company, according to a recent SEC filing.

When Sendori launched, it provided a way for domain name owners to monetize their domain names without requiring domain visitor to click on ads. Instead, domain visitors are automatically forwarded to relevant advertisers’ sites.

Sendori’s consumer facing web site now promotes a tool that edits your computer’s DNS and says it will save you from phishing, malware, and other vulnerabilities. However, a number of domain parking companies still work with Sendori for so-called “zero click” monetization.

IAC purchased Sendori in January 2009 for an undisclosed price. Rumors pegged the purchase at $25 million, although the company said that was not accurate. Sendori was merged into Ask Sponsored Listings, which may be part of this sale.

An agreement to sell the company was reached on November 3 and was expected to close on or around November 10, according to the filing. The name of the buyer was not disclosed. The filing is from November, so an update should be provided in a future filing.

The filing shows Sendori’s revenue was $9.3 million in Q1 of this year. Q2 revenue fell to $7.0 million and Q3 revenue was only $5.3 million. It had losses in five of the last seven quarters.

The company wrote down $4.9 million in capitalized software costs and took an intangible asset impairment charge of $0.6 million in Q3 in preparation for the sale.

$2.3 million of the $3.0 million purchase price is contingent on the collection of outstanding accounts receivable.

© DomainNameWire.com 2011.

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Related posts:

1. IAC’s Ask Acquires Sendori
2. Sendori Hits Roadblocks on Patent Applications
3. Marchex Sells $2.5 Million in Domains in Q3

Screenshots.com captures yesterday’s web site blackouts.

Screenshots.com has forever captured many of the web site “blackouts” put in place yesterday in opposition to the SOPA and PIPA bills.

On one page you can see over 50 screenshots of protests. It includes sites you probably saw (Wikipedia) and ones you probably didn’t (PopCultureMadness.com). You can also click on each screenshot to see how the site looked before the protest.

Screenshots.com is a standalone web site created by DomainTools that makes it easy to access its database of archived screenshots of web sites. The site has over 250 million web site screenshots.

© DomainNameWire.com 2011.

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Related posts:

1. DomainTools gives spotlight to screenshots with Screenshots.com
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3. Sharing Domain Parking Stats is Easy with DNW Certified Stats