Company considering what to do with its domain name portfolio.

Marchex is often cited as starting a wave of acquisitions of domain portfolios when it announced the purchase of Ultimate Search from Yun Ye in 2004 for $164 million.

Now it is looking at “strategic alternatives” for its domain name portfolio.

From a press release issued today announcing preliminary earnings for Q4:

Marchex is also announcing that it is evaluating potential strategic alternatives for its non-call-driven products and assets, including its domain name assets, with a goal of further focusing on the products and opportunities that can drive business growth.

“The exploration of alternatives for our non-call advertising products and assets is driven by our goals to enhance shareholder value and to sharpen our strategic and financial focus,” said Mr. Horowitz. “As we have stated previously, we believe that we have a very rich asset base that is not being properly valued, and whether achieved through select development of these assets, sales of these assets, or a combination of both, we should more aggressively pursue how best to get this value realized.”

Marchex is betting the company on paid calls and is considering what to do with its domain portfolio.

The company already sells a couple million worth of domains from its portfolio each quarter. But it has a high median price tag on them.

A good purchase for someone like NameMedia?

© DomainNameWire.com 2011.

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Related posts:

1. Marchex acquires domain names
2. Marchex Sold $2.1 Million of Domains Last Quarter
3. UPDATED: Marchex Revenue Sinks, Sells $1M in Domain Names

A big retailer makes a small domain purchase.

Electronics retailer Best Buy is the biggest name on this week’s end user domain sales report.

The company paid $2,588 for PhoneFreedom.com through Sedo. This domain is intuitive for one of the largest mobile phone sellers.

The rest of this week’s end user domain sales took place through Afternic:

Skydex, which makes materials to mitigate shock and blasts (think military uses), bought BlastMitigation.com for $2,500.

PowerSoak, which offers a washing system that eliminates scrubbing, bought PowerMelt.com for $1,500.

Childrens book seller Palm Publishing paid $1,400 for readytoread.com and $2,100 for readytolearn.com.

Music lessons company In Bloom Music bought RockInstitute.com for $1,200.

Ontario’s Clarington Toyota bought MyAutoMall.com for $1,583.50.

Payroll services company Employer Services Online, Inc, which owns EmployeeMax.com, bought Payamax.com for $3,000.

Dallas based SteelTex Fabricators shortened its domain from SteelTexFabricators.com to SteelTex.com for $2,500.

National Restaurant Association bought ChefsatHome.com for $3,388.

© DomainNameWire.com 2011.

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Related posts:

1. 10 End User Domain Name Sales Over the Past Week
2. Samsung Buys Chaton.com and Other End User Sales This Week
3. End User Domain Buys from Washington Post and Entrepreneur

Colombian model to attend dinner party on February 1.

DOMAINfest organizers have just announced that Columbian model Natalia Velez, who stars along with Danica Patrick and Jillian Michaels in a GoDaddy Super Bowl commercial this year, will attend the conference taking place in Santa Monica next week.

Velez will be in person at the Petersen Automotive Museum for the conference’s SuperCars dinner party sponsored by .Co on February 1.

Velez was recently unveiled as the star of one of GoDaddy’s commercials that highlights the .co domain name. The commercial has already been released and will be aired during the SuperCars party.

And for those that are bummed about the conference not returning to the Playboy Mansion this year, take note: there will be Playboy Playmates at the SuperCars event.

© DomainNameWire.com 2011.

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Related posts:

1. .Co to return to Super Bowl in GoDaddy commercial
2. New Pussycat Dolls to star in GoDaddy Super Bowl commercial
3. GoDaddy Crowns New $250,000 Commercial, Announces 2 Super Bowl Commercials