Google Adsense shows off its platform.

Google Adsense is not an ad network. It’s an advertising platform, and Google (NASDAQ: GOOG) is taking steps to open it up.

Adsense is taking its next step to opening up the platform by allowing other display advertising companies to place ads on Adsense Publishers’ sites.

For example, Google may be able to offer you a $1 CPM on display ads on your site, while another ad network can offer $2. The other ad network’s ad would show on your site, resulting in more money in your pocket.

I foresee Google becoming an ad optimization system, similar to the parking systems that used automate which parking company to send your traffic to.

So isn’t this great news? It seems so on the surface. It should mean more money and convenience for publishers in the short term. Small publishers will win the most, as they don’t have the clout or time to shop around to different display advertising networks.

In the long run, competing ad networks may become more reliant on Google. Google will provide easy ad inventory to them, which will result in ad networks taking their eye off the ball on acquiring more ad inventory. You may even see ad networks pop up that have no inventory and focus solely on getting high-paying advertisers.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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2. Click Forensics, Publishers, Ad Networks Facing Traffic Quality Challenge
3. Yahoo to challenge Google Adsense

Epik off to quick start.

It’s been a couple months since Rob Monster launched Epik, a semantic web domain monetization service. How’s it going? Quite well, reports Monster.

He says the company will turn the corner on profitability next month, so the company will be able to choose whether or not to raise outside money.

Epik 2.1 was just released and includes many improvements. A key improvement is a new parser that makes it easier to map domains to available Epik topics. Previously, submitted domains had to exactly match an available topic. Now, similar keywords are considered. More categories, such as geo topics, can also be mapped.

Epik also has many more content feeds and offers the ability to sell advertising directly on a web site. It also added a basic link building tool to help domain owners find link partners.

As Monster sees it, Epik allows domain owners to “prime the pump” to get their domains developed and indexed in search engines “instead of paying a couple hundred bucks for a basic mini site”.

Next month Epik will launch Epik Pro and Epik Enterprise. These will give domainers who have their own ad feeds and development resources a platform to leverage their strengths. They’ll be able to add their own advertising feeds, edit domains through the DevHub site editor, and maintain 100% of the revenue. (Some smaller domainers who’ve found success with their domains on Epik may also want to upgrade an individual domain to earn more money.)

The early success of Epik is dependent on the DevHub platform; and Epik Pro will rely on DevHub even more. Epik and DevHub are two different companies, although Monster is the largest investor in DevHub. Could the two companies become one in the future?

“Don’t rule it out,” says Monster.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

1. Epik Provides New Monetization Option for Domainers
2. Epik Enhances Geo Domain Web Sites
3. Epik Acquires DNKO Auction Platform, First Auction on Friday

Epik off to quick start.

It’s been a couple months since Rob Monster launched Epik, a semantic web domain monetization service. How’s it going? Quite well, reports Monster.

He says the company will turn the corner on profitability next month, so the company will be able to choose whether or not to raise outside money.

Epik 2.1 was just released and includes many improvements. A key improvement is a new parser that makes it easier to map domains to available Epik topics. Previously, submitted domains had to exactly match an available topic. Now, similar keywords are considered. More categories, such as geo topics, can also be mapped.

Epik also has many more content feeds and offers the ability to sell advertising directly on a web site. It also added a basic link building tool to help domain owners find link partners.

As Monster sees it, Epik allows domain owners to “prime the pump” to get their domains developed and indexed in search engines “instead of paying a couple hundred bucks for a basic mini site”.

Next month Epik will launch Epik Pro and Epik Enterprise. These will give domainers who have their own ad feeds and development resources a platform to leverage their strengths. They’ll be able to add their own advertising feeds, edit domains through the DevHub site editor, and maintain 100% of the revenue. (Some smaller domainers who’ve found success with their domains on Epik may also want to upgrade an individual domain to earn more money.)

The early success of Epik is dependent on the DevHub platform; and Epik Pro will rely on DevHub even more. Epik and DevHub are two different companies, although Monster is the largest investor in DevHub. Could the two companies become one in the future?

“Don’t rule it out,” says Monster.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

1. Epik Provides New Monetization Option for Domainers
2. Epik Enhances Geo Domain Web Sites
3. Epik Acquires DNKO Auction Platform, First Auction on Friday