Taking a look at today’s live domain name auction.

The Rick Latona Auctions auction at TRAFFIC starts this afternoon at 4:30 ET. Bidding is available online at proxibid.com/ricklatona. Here are my thoughts on a handful of domains in the auction:

Acronyms.com $150,000 – this is the type of domain the folks behind Dictionary.com might buy. I’m not sure if they’d pay this much for it, and I don’t know that anyone else would be interested.

Ballwin.com $11,800 – I grew up in this part of St. Louis. This is a great domain name. My concern is that people who live in Ballwin don’t associate so much as living in this particular city as they do living in West County, which includes several other suburban cities such as Chesterfield.

Rio.com $400,000 – seems like a winner if someone with deep enough pockets shows up.

Boy.com $26,500 – not exactly sure what I’d do with it, but this seems like a great opening price. Expect multiple bidders.

BroadwayShows.com $850,000 – I’ll defer to this guy.

Lisbon.com $200,000 – another well priced city name.

SchoolLoans.com $100,000 – apparently makes $3,000 a month. If it does that without lifting a finger, the web site might be worth the price. But I suspect a little elbow grease and maintenance goes into it. The domain itself is solid.

Coed.com $45,000 – will someone buy this domain so I don’t have to see it in yet another auction?

Hell.com $1,200,000 – I think Christian.com is worth more than Hell.com, and it sold for $600,000.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

1. Rick Latona Auction to Be Simulcast on Web; Other Updates
2. Rick Latona Auctions Extended Auction Ends Sunday
3. Rick Latona Domain Name Auction Off to Screaming Start

New service from Directi could boost industry.

Every once in a while you see a new product hit the domain name market that you really want to see succeed. DomainAdvertising.com from Directi is one of those.

DomainAdvertising.com has the potential to bring more advertising dollars to the domain traffic market. It is the first service I know of that will evangelize the value of domain traffic to advertisers. We all know that we can’t count on Google and Yahoo to do that.

The company offers a high touch service for advertisers to help them maximize the value they can get from the domain channel. That includes buying parked domain clicks from existing networks and directly from domain owners, leasing domain traffic, and buying domain redirects.

So what does that mean for domainers? I asked Alap Ghosh, VP – Strategy and Business Development, to break it down:

We’re a traffic monetization program for domain owners. They will park their domains with us and we will then use our advertising network relationships to maximize the revenue earned on traffic from the domains. The traffic will be sold in different inventory models and using different media formats, optimized for the traffic that we receive. We will also selectively bring services like domain leasing and domain brokering among others. Our focus is to directly evangelize the domain medium to advertisers and help them buy traffic. We believe that of all the online advertising mediums available today, domains bring the best return on ad investments. Advertisers, in turn, have given us a great response and we already have over 120 networks joined up.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

1. Stomping Out Click Fraud Critical to Industry Survival
2. Pay-per-click fraud: how it affects the domain name industry
3. Domain Name Industry Acquisition Watch

New service from Directi could boost industry.

Every once in a while you see a new product hit the domain name market that you really want to see succeed. DomainAdvertising.com from Directi is one of those.

DomainAdvertising.com has the potential to bring more advertising dollars to the domain traffic market. It is the first service I know of that will evangelize the value of domain traffic to advertisers. We all know that we can’t count on Google and Yahoo to do that.

The company offers a high touch service for advertisers to help them maximize the value they can get from the domain channel. That includes buying parked domain clicks from existing networks and directly from domain owners, leasing domain traffic, and buying domain redirects.

So what does that mean for domainers? I asked Alap Ghosh, VP – Strategy and Business Development, to break it down:

We’re a traffic monetization program for domain owners. They will park their domains with us and we will then use our advertising network relationships to maximize the revenue earned on traffic from the domains. The traffic will be sold in different inventory models and using different media formats, optimized for the traffic that we receive. We will also selectively bring services like domain leasing and domain brokering among others. Our focus is to directly evangelize the domain medium to advertisers and help them buy traffic. We believe that of all the online advertising mediums available today, domains bring the best return on ad investments. Advertisers, in turn, have given us a great response and we already have over 120 networks joined up.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

1. Stomping Out Click Fraud Critical to Industry Survival
2. Pay-per-click fraud: how it affects the domain name industry
3. Domain Name Industry Acquisition Watch